About Us

How We Operate

DSAA is incorporated under the Association’s Incorporation Act 1984 (NSW). Nine directors are responsible for the Association’s governance. They are elected annually by members. There are no limits on director tenure, but a person cannot be chairperson for more than three consecutive terms.

The Board of Directors appoints an Executive Director with responsibility for managing the Association’s business. This person also acts as the Association’s proper officer and is an ex-officio Board member without voting rights.

A number of Committees are established to assist with policy development and the design and delivery of services, and the Association has access to in house and outsourced professional and administrative services.

Current Board of Directors

Anthony (Tony) Greig, Amway of Australia, Chairman
Tony joined Amway in July 1990 following a career which saw him successively in positions as a Political Advisor to four New South Wales Ministers of the Crown, the Manager of Special Investigations with the New South Wales Department of Fair Trading and as Manager of Government Relations with the Association of New South Wales Credit Unions.

Tony was elected as a Director of the DSAA in 2001 following a long period of contribution to the Association's Legal and Government Relations board sub committee; he was elected Chairman of the Association in 2009.

Tony's portfolio in Amway includes responsibility for the provision of legal advice to the Australian, New Zealand and Southern African affiliates; he holds qualifications in law and public administration and is admitted to the Supreme Court of New South Wales as a legal practitioner with a right to private practice.

Ian Duncan, Mary Kay Cosmetics Pty Ltd, Vice Chairman
Ian’s professional career began as a primary school teacher. This lead to various consulting roles and an appointment in the United Kingdom under the International Exchange Teacher’s Program. His contribution to Australian education resumed in 1988 with a school principal appointment and his leadership of a regional district organisation representing 68 Victorian schools.

Ian’s people skills brought about a career change in 1994 when he joined the sales development team at Mary Kay Cosmetics. He quickly developed a passion for direct selling and has now lead the Company’s Australian and New Zealand operations for seventeen years.

Phil Hobby, Le Reve Pty Ltd, Vice Chairman
Phil commenced his direct selling experience in 1977 as a field consultant for a small party plan company. After eight years there and a short break from the industry he founded Le Reve in 1988, operating the business initially from his rented cottage in Sydney. From that humble beginning Le Reve has grown to be a respected and successful direct selling enterprise operating in Australia, New Zealand and Malaysia.

Adrian Ryan, Lorraine Lea Linen Pty Ltd
Adrian has been involved with the textile industry since his early teens, working in his parents' manchester store weekends and during school holidays. The store was the precursor to Lorraine Lea Linen, a business that over two decades has grown into the largest linen and manchester party plan company in Australia and New Zealand. Adrian enjoyed a successful career on the creative side of advertising with high profile agencies in Australia and the United Kingdom. He joined Lorraine Lea in 1994 and has since been actively involved in all aspects of the business. Adrian recently stood down as the Company's chief executive to allow him to better focus on business strategy, have a strong presence in the sales force where he believes the culture of a company is built – and to better juggle the competing demands of a young family, business and competitive sport.

David Raphael, Life Force Australasia Pty Ltd
David joined Life Force International in 2001 and brought with him more than 26 year's experience in the network marketing industry. He has served in general management roles with several direct selling companies and has held other senior executive roles in Australia, New Zealand and Asia Pacific.

David has a successful track record in opening up new markets and building thriving organisations from the grass roots level. He is very familiar with many of the Asia Pacific markets, having had significant hands-on experience in business development activities throughout the region as a direct result of living and working in Asia. This is combined with a deep appreciation of the different cultures and business practices necessary to accelerate business growth.

David is responsible for administering and leading the sales effort in Asia Pacific, which includes coordinating local training events, and localising the Asia Pacific market to mirror the very unique facilities at the home office in San Diego, CA.

 

Iain Falshaw, ACN Pacific Pty Ltd
Iain has served as Managing Director of ACN Pacific since 2008. Prior to that he was Finance Director of ACN, joining the company in 2004 when it started business in Australia. ACN provides bundled voice, data and mobile service to the consumer and small business segments in Australia and New Zealand. It is a subsidiary of ACN, Inc which provides similar services in twenty-one countries globally.

During Iain's time at ACN, the company has grown from a start-up business of three staff to a company that operates successfully in two highly competitive markets with 130 staff and approximately 80,000 customers.

Before joining ACN, Iain held various senior commercial and financial positions both in UK and Australia with Cable & Wireless Plc and Optus Communications from 1993 to 2001. He is a Chartered Management Accountant and a graduate of the Institute of Company Directors.

 

Jenny Messenger, PartyLite Pty Ltd
Jenny has over thirty years experience in the direct selling industry at field and corporate levels in the United Kingdom and Australia. Her leadership and management skills have been recognised in many senior sales, marketing and training roles including two leading DSAA members, Creative Memories and PartyLite Australia. In a short career break Jenny joined the success coaches at Hewson & Associates. Jenny was appointed to the Board in July 2010.

Stephen Ford, Avon Products Pty Ltd
Stephen was appointed President & General Manager, Avon Australia & New Zealand in September 2010. He has been with Avon since early 2007, and prior to moving to Australia was General Manager of Avon Middle East and Africa.

Prior to joining Avon, Stephen was Strategy Director at Boots the Chemists Group, a company he was with for 14 years. He has also worked with McKinsey & Company and at Astra Zeneca.

John Holloway, DSAA, Executive Director
John was appointed Executive Director in August 2007 following exposure to the direct selling industry through regulatory, code administration and consulting roles. By training he is a lawyer and across a wide ranging career he has held more than twenty statutory and board appointments. In government he served as the New South Wales Commissioner for Consumer Affairs and head of its fair trading administration. Other chief executive appointments have been with the NSW Supreme Court and a leading Australian real estate association. He has also been involved with an information technology business, and consulted to the university, travel, direct selling and executive search sectors.