Direct Selling

Direct selling is a retail channel for the distribution of goods and services. At a basic level it may be defined as marketing and selling products, person-to-person away from a fixed retail location. Sales are typically made through party plan and other personal contact arrangements.

The industry is supported by a variety of systems for managing distributor networks. Direct selling embraces a broad range of products, with a growing presence in the cosmetic and nutritional supplement markets. Importantly, industry rewards are exclusively tied to the sale of products.

Global and Growing

The industry is global and growing. Recent figures from Direct Selling Association members throughout the world show almost fifty-five million people being involved in retail sales of over AUD 140 billion. Sales by DSAA members have reached $1.3 billion annually, with more than 620,000 Australians having some involvement in the industry. With a long and proven record, direct selling is an obvious alternative to conventional retailing.