About DSAA

In 1967 five companies, including present members Avon and Tupperware, formed a National Association of Direct Selling Organisations to promote and protect the ideals and opportunities of what was then a fledgling industry.

In the early years the Association operated within the Victoria Chamber of Manufacturers and in 1973 a separate and autonomous Secretariat was established. The Association’s headquarters were moved to Sydney in September 2003.

From those beginnings DSAA has grown to an incorporated association of seventy five members representing more than 620,000 independent salespeople in Australia.

In addition to our trading Members the DSAA has more than thirty Supplier Members and thirteen Life Members.

Direct selling involves the sale of goods and services by or through independent salespeople who make approximately two million visits every month to customers’ homes, workplaces and other meeting places throughout Australia.

The Association is a Foundation Member of the World Federation of Direct Selling Associations (WFDSA).

Our Mission

To protect, serve and promote the interests of Members and the independent business people they represent.
To protect and promote the direct selling industry, its aims and opportunities within the Australian community.
To ensure that the marketing of products and/or the direct sales opportunity by Members is conducted with the highest level of business ethics and service to consumers.

Our Purpose

To encourage and maintain an environment where members can operate freely and independently and where direct selling is regarded with merit by the community.
To maintain and promote the Association’s Code of Practice and to ensure that members comply with that Code.
To foster and promote ethical methods of direct selling within the community.
To present the views of members to Federal, State and Municipal bodies and to the general public.