Research & Statistics
The relevant industry body in Australia is the Direct Selling Association of Australia (DSAA). In 2011, is was estimated that over 90.5 million people are now involved in the industry globally, creating retail sales of over AUD $147 billion annually. Here in Australia, sales by DSAA members have reached AUD $1.4 billion annually, and over 400,000 Australians are involved in the industry.
These independent salespersons make an estimated two million home visits per month and average sales of $2,200 annually. Women account for over 81% of the total salespersons and 4.6% choose to work full time in the industry.
The Australian direct selling industry has achieved major success in the complementary medicines area with an estimated market share of 20% of National annual sales. The Industry also has a significant (15%) share of Australia's skin care (creams and lotions) market.